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Email Template Best Practices - Expert

Learn some best practices and tips tp effectively use Email Templates.

Note: Email Templates are only available at the legacy Pro Plus or new Expert Manager subscription tier. Visit our pricing pages to see what features come with each subscription tier: Artists Gallery.

If you'd like to learn about upgrading your account, you can reach out to Support.

ArtCloud's Email Templates make sending email follow-ups more efficient, giving you more time for proactive sales work.

Take your time to create a thoughtful, well-written Email Template, so client communications feel more professional. With Email Templates, it only takes you a second to personalize and send the message.

Common uses for Email Templates include: 

  • Responses to online inquiries
  • Price requests
  • Invoice payment reminders
  • Payment plans
  • Following up with gallery visitors
  • Shipping updates

Best Practices

1. Keep Email Templates clear, but not too specific

You'll use Email Templates for follow-up emails, so don't get too specific. Specific emails will need tweaking, which defeats the purpose of Email Templates.

2. Add a personal touch to your message

Email Templates keep you from writing the same email multiple times, but that doesn't mean you can't add a personal touch to the message. After inserting an Email Template, add a personal note.

3. Use placeholders for unique information

Use placeholders as a reminder to add a personal touch. Before sending the email, you can add a name, artwork detail, shipping information, or reference to past communications. 

We recommend using all caps and brackets to make your placeholders stand out.

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4. Clearly label your Email Templates

Be sure to clearly label your Email Templates so you and your team can easily identify a template's purpose.