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Email Template Best Practices - ArtCloud Marketing

Learn some best practices and tips to effectively use Email Templates.

Note: Email Templates are only available at the legacy Pro Plus or new Professional and Expert Manager subscription tiers. Visit our pricing pages to see what features come with each subscription tier: Artists Gallery.

If you'd like to learn about upgrading your account, you can reach out to Support.

ArtCloud's Email Templates make sending email follow-ups more efficient, giving you more time for proactive sales work.

Take your time to create a thoughtful, well-written Email Template, so client communications feel more professional. With Email Templates, it only takes you a second to personalize and send the message.

Common uses for Email Templates include: 

  • Responses to online inquiries
  • Price requests
  • Invoice payment reminders
  • Payment plans
  • Following up with gallery visitors
  • Shipping updates

Best Practices

1. Keep Email Templates clear, but not too specific

You'll use Email Templates for follow-up emails, so don't get too specific. Specific emails will need tweaking, which defeats the purpose of Email Templates.

2. Add a personal touch to your message

Email Templates keep you from writing the same email multiple times, but that doesn't mean you can't add a personal touch to the message. After inserting an Email Template, add a personal note.

3. Use placeholders for unique information

Use placeholders as a reminder to add a personal touch. Before sending the email, you can add a name, artwork detail, shipping information, or reference to past communications. 

We recommend using all caps and brackets to make your placeholders stand out.

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4. Clearly label your Email Templates

Be sure to clearly label your Email Templates so you and your team can easily identify a template's purpose.