Note: Email Templates are an Expert feature for Gallery and Artist accounts. To view the subscription tiers and what each tier offers, please visit our Features pages: Artists & Gallery.
To upgrade your account, visit the Subscription page in Account Settings or contact support@artcloud.com with questions.
Galleries send lots of individual emails to keep the sales process moving and prevent potential sales from going cold. ArtCloud's Email Templates make these follow-ups more efficient, giving you more time for proactive sales work.
Take your time to create a thoughtful, well-written Email Template, rather than sending quick, one-off messages. Client communications will feel more professional, and, with Email Templates, it only takes you a second to personalize and send the message.
Here are some situations where you may want to use Email Templates:
- Responses to online inquiries
- Price requests
- Invoice payment reminders
- Payment plans
- Following up with gallery visitors
- Shipping updates
Best Practice 1: Keep Email Templates clear, but not too specific
You'll use Email Templates for follow-up emails, so don't get too specific in the message. If the message is too specific, you'll need to tweak the content for individual follow-ups, which defeats the purpose of Email Templates.
Best Practice 2: Add a personal touch to your message
Email Templates keep you from writing the same email multiple times, but that doesn't mean you can't add a personal touch to the message. After inserting an Email Template, add a personal note. For example, if you're emailing someone who stopped by the gallery, you can mention something you discussed.
Best Practice 3: Use placeholders for unique information
You'll likely need to include a unique piece of information in an email, so use placeholders as a reminder to fill out the personal tidbit before sending the message. Some uses of placeholders include names, artwork details, shipping details, and tracking links.
We recommend using all caps and brackets to make your placeholders stand out.
Best Practice 4: Clearly label your Email Templates
Be sure to clearly label your Email Templates so you and your team can easily identify a template's purpose. Otherwise, you'll waste time adding the wrong template and trying to find the right one.
Suggested Reading:
- Where to find your email activity in ArtCloud
- How do I create Email Templates?
- How do I insert an Email Template into a new message?
- Send Artwork to interested Contacts with the New Arrivals tab