---
title: What are Opportunities? - ArtCloud Sales
description: Use Opportunities to organize and close potential sales.
---

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August 13, 2026

# What are Opportunities? - ArtCloud Sales

## Use Opportunities to organize and close potential sales.

**Note:** Access to Opportunities depends on your subscription. Legacy Gallery accounts have access to Opportunities on Manager Pro Plus; new Gallery accounts must add a Sales Seat; and Artist accounts on legacy and new pricing have access on Artist Manager Pro Plus.

To upgrade your subscription, visit the [Subscription](https://pro.artcloud.com/#/settings/subscription) page in Account Settings or contact [support@artcloud.com](mailto:support@artcloud.com) with questions.

**Quick *Jump To* Guide**  
[What are Opportunities?](https://help.artcloud.com/knowledge/what-are-opportunities#what)  
[Opportunity Records](https://help.artcloud.com/knowledge/what-are-opportunities#record)  
[Opportunity Tracker](https://help.artcloud.com/knowledge/what-are-opportunities#tracker)  
[Opportunity Stages](https://help.artcloud.com/knowledge/what-are-opportunities#stages)

---

### What are Opportunities?

An Opportunity stores information about a potential sale. See the buyer, inventory, communications, notes, and tasks associated with a sale in one record.

![Screenshot 2026-08-13 at 12.50.10 PM](https://help.artcloud.com/hs-fs/hubfs/Screenshot%202026-08-13%20at%2012.50.10%20PM.png?width=670&height=326&name=Screenshot%202026-08-13%20at%2012.50.10%20PM.png)

Common uses include:

- **Inbound sales tracking:** ArtCloud automatically creates an Opportunity Record when a contact submits an inquiry or offer through the Marketplace, your website, or a Private View. Use the record to track the sales progress.
- **Gallery team collaboration:** Customize user permissions so all users in the account can see Opportunity Records, the stage each sale is in, and the communication history. Use this visibility to coordinate outreach and follow-ups.
- **Sales proposals and negotiation:** Add or remove inventory from an Opportunity to tailor the sale and send offers from the record to close the sale.

![Screenshot 2026-08-13 at 12.26.41 PM](https://help.artcloud.com/hs-fs/hubfs/Screenshot%202026-08-13%20at%2012.26.41%20PM.png?width=574&height=413&name=Screenshot%202026-08-13%20at%2012.26.41%20PM.png)

### Opportunity Records

Opportunity Records house everything related to the potential sale. From the record, you and your team can:

- View the full activity history, including communications and sales progression.
- Send emails to the contact, with the option to use saved [Email Templates](https://help.artcloud.com/knowledge/create-email-templates?hsLang=en-us).
- Create to-dos and notes.
- Export Tearsheets and Pricelists.
- Generate [offers](https://help.artcloud.com/knowledge/create-an-offer-from-an-opportunity?hsLang=en-us) and invoices.

![Opp Record](https://help.artcloud.com/hs-fs/hubfs/Opp%20Record.gif?width=670&height=323&name=Opp%20Record.gif)

ArtCloud connects each Opportunity Record to the relevant Contact and Inventory Records, so everything stays connected. Read more here: [Create and Edit an Opportunity](https://help.artcloud.com/knowledge/how-to-add-inventory-items-to-an-opportunity?hsLang=en-us).

### Opportunity Tracker

The Opportunity Tracker is your sales dashboard: a central view of all open and closed sales, organized by stage. Track predicted revenue, monitor team activity, and move sales forward.

Search and filter by user, date, and location, and view Opportunity Records in either a list or pipeline view.

- **List view:** Browse Opportunity Records, filter by stage, and perform batch edits.

![Screenshot 2026-08-13 at 12.50.58 PM](https://help.artcloud.com/hs-fs/hubfs/Screenshot%202026-08-13%20at%2012.50.58%20PM.png?width=670&height=325&name=Screenshot%202026-08-13%20at%2012.50.58%20PM.png)

- **Pipeline view:** See Opportunity Records grouped by stage and drag them across the pipeline as sales progress.

![move opportunities](https://help.artcloud.com/hs-fs/hubfs/move%20opportunities.gif?width=670&height=324&name=move%20opportunities.gif)

Use the Actions dropdown to edit Opportunity stages or export opportunities.

### Opportunity Stages

Opportunity stages define the steps in your sales process. Each Opportunity stage can have a closing probability, which ArtCloud uses to calculate a weighted pipeline value and revenue prediction. Edit Opportunity Stages in Account Settings \>\> [Configuration](https://pro.artcloud.com/#/settings/config) \>\> Opportunities.

![Screenshot 2026-08-13 at 12.54.37 PM](https://help.artcloud.com/hs-fs/hubfs/Screenshot%202026-08-13%20at%2012.54.37%20PM.png?width=670&height=324&name=Screenshot%202026-08-13%20at%2012.54.37%20PM.png)

Add, remove, and rename the opportunity stages to match how you work. Read more here: [Configure Opportunity Stages.](https://help.artcloud.com/knowledge/configure-opportunity-stages?hsLang=en-us)

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